Nothing like an international event to promote anywhere in the world and know this well in Argentina because from the Ministry of Tourism of the Nation, the economic benefit of this year’s edition of the Dakar Rally will exceed at least by 15% it reached last year with an estimated earnings for this event only amount to 120 million dollars.
I say “only” because this kind of event so multitudinous cause a boom in place and carry out all travelers crossing the world can learn more about the country concerned, in this case Argentina, a country that deserves much worth knowing.
In the days before the start of the Dakar Rally, the hotel capacity of the Federal Capital had a reserve of 86%, tremendously benefit in hotels. But not only in Buenos Aires, but also occurred in Cordoba, La Rioja, Catamarca, San Juan, Mendoza and La Pampa, which undoubtedly revive tourism in these regions.
Also in a report provided by the Tourism Ministry’s Office, emphasizes the importance of major media coverage which reached 1153 hours of coverage issue worth 390 million dollars. The truth is that there’s nothing like an event of this kind to revive tourism